Design + Data
The harmony between creativity and statistics is at the heart of every successful engagement strategy.
In today’s competitive marketplace, understanding audience motivations is pivotal in driving consumer engagement and fostering brand loyalty. Successful campaigns combine data and design to communicate value and build brand awareness, harness team strengths, and connect with their target audience on a personal level.
Market Research and Presentations
Studying market trends, consumer behavior, and competitors allows companies to gain valuable insights that spark creativity and innovation. Before we know where we’re going, we must understand where we’ve been and how we arrived.
There’s Real Strength in Our Numbers Campaign
In the campaigns sampled above, I led the development, teams, and execution from the moment of inspiration to completion. My responsibilities included campaign creation and strategy, market research, media considerations/placement, public relations, internal team leadership, advertising agency deliverables/contract management, executive office/board communications, member relations, and fundraising efforts.
Corporate Communications Public Relations
Corporate communications are vital in shaping perceptions and building trust. We utilize the press to build or enhance our reputation, gain credibility, and increase visibility. Additionally, public relations (PR) plays a crucial role in crisis management, assisting companies in navigating hurdles with transparency.
Banking Built for People
Resume/CV
Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships.